“True loyalty is telling the truth. ”

In fact, it´s not always easy to put this maxim into practice.

For the consultant, it is much easier to flatter the client than to have the courage to tell him what he thinks.

For the client, it is so much more comfortable to pretend not to see the imperfections rather than take the risk, by pointing them out, to get angry and upset.


Contrary to appearances, the frankness of the consultant´s speech is therefore a skill.

It is even the best of them!

“Authority, which does not conform itself in truth, dissolves itself in lies. ” (Pierre deVillers.- the art of being A Chief)